Educating & reassuring pet owners
We know the challenges you face when talking with pet owners about microchipping. Misinformation may raise unfounded concerns about the safety of the procedure or the value of microchipping altogether.
It's important to provide pet owners with the facts so they can make an informed decision. Use the discussion guide below to respond to some of the most common misperceptions pet owners may have about microchipping.
Effective responses to common concerns
"I donít think it's worth the trouble; how often do pets get lost anyway?"
The statistics surrounding pet loss provide the best response to this objection:
- 1 in 3 pets will get lost during their lifetime
- 10 million pets get lost every year
- Without ID, 90% of lost pets never return home
- HomeAgain reunites 10,000 pets with their owners every month
"My pet never gets lost—he’s either with me or locked in the house."
Remind the pet owner that one in three pets DO get lost, in spite of the fact that many owners donít anticipate it. Itís far better to be safe than sorry. Here are some of the most common ways that pets can get lost:
- A handyman or contractor accidentally lets your pet out
- Your cat escapes through an open window or a broken screen
- Your dog digs a hole and escapes under a fence
- While traveling together, your pet wanders off into unfamiliar territory
- A thunderstorm or fireworks display causes your pet to panic and flee
- An emergency situation or natural disaster causes your pet to get lost in the turmoil
- Your pet is stolen
"My dog already gets too many shots...I don’t want him to get another."
Remind pet owners that, while vaccinations are necessary to protect the health of their pet, microchip implantation may be the most important "shot" their pet receives. That's because getting lost is the #1 cause of death in pets. Reassure them that the injection is no more uncomfortable for their pet than a routine vaccination and that any discomfort will pass quickly. However, the protection provided will last for the life of their pet.
"Isn’t implanting a microchip—a foreign object—dangerous for my pet?"
Reassure your clients that veterinarians in the U.S. have been implanting microchips in pets for over 15 years, and over six million pets have been implanted with HomeAgain alone. Properly implanting the microchip is important to ensuring it is safe, which is why the procedure is done by (or under the supervision of) a licensed veterinarian.