JBWEB000343: [an error occurred while processing this directive]

Press Room

Unprecedented Collaboration Helps Lost Pets Reunite with Owners
AAHA unveils new microchip look-up tool

Denver, CO, Sept 21, 2009 -Combined with a collar and current name tag, a microchip increases the likelihood of a lost pet being safely reunited with its owner. However, even with a microchip scanner, identifying the correct pet recovery registry to contact can be challenging.

To alleviate the guesswork for veterinary hospitals, animal control facilities and shelter staff members, the American Animal Hospital Association (AAHA) has created the AAHA Universal Pet Microchip Lookup Tool, a free, internet-based resource that assists with microchip identification; helping reunite pets and owners by checking participating pet recovery services� registries to determine which registry should be contacted. The AAHA Universal Pet Microchip Lookup Tool can be accessed online at www.petmicrochiplookup.org.

�It is in the best interest of everyone in companion animal welfare to reunite lost pets with their owners,� said Janice Trumpeter, DVM, AAHA Deputy Executive Director. �We applaud the unprecedented collaboration by the participating microchipping and pet recovery companies that allowed this resource to become reality."

The Association has been working with microchipping and pet recovery industry leaders for the past year on the development of this new tool. The participating companies include AKC CAR, HomeAgain, Petlink by Datamars and resQ by Bayer.

The AAHA Universal Pet Microchip Lookup Tool works by checking the databases of participating pet recovery services to determine which has registration information available for a microchip. Once a microchip identification number is entered into the tool, within seconds a list of all the registries with microchip registration information available along with the registries� contact information will appear in chronological order; the registry with the most recent update appears first. If the microchip has not been registered with any participating pet recovery service, the result returned will default to the microchip�s manufacturer or distributor. While the tool will not return the pet owner information contained in the registries� databases, it will identify which registries should be contacted when a lost pet is scanned and a microchip is found.

Since the tool is a work in progress, AAHA will seek continued collaboration from microchip companies as well as implement feedback derived from veterinary hospitals, animal control facilities and shelter staff members.

�The American Veterinary Medical Association (AVMA) absolutely supports the linking of companion animal microchip data bases,� said Larry R. Corry, DVM, AVMA President. �As veterinarians, we see the heartbreak of families posting �LOST PET� signs in our clinics. This new tool has the potential to create a happy ending by quickly reuniting pets and their owners.�

The tool has been unanimously endorsed by the Coalition for Reuniting Pets and Families. Members of the coalition include: AAHA, American Humane Association (AHA), American Society for the Prevention of Cruelty to Animals (ASPCA), American Society of Veterinary Medical Association Executives (ASVMAE), AVMA, Humane Society of the United States (HSUS), National Federation of Humane Societies (NFHS), and the Society of Animal Welfare Administrators (SAWA).

AAHA and the Coalition for Reuniting Pets and Families encourage all veterinary practices, shelters and animal control facilities to bookmark www.petmicrochiplookup.org, and use it every time a lost pet is scanned.

For more information about the AAHA Universal Pet Microchip Lookup Tool, please visit www.petmicrochiplookup.org or contact Jason Merrihew, AAHA communications coordinator at 720/963-4479 or jason.merrihew@aahanet.org.

About AAHA
Established in 1933, the American Animal Hospital Association is the only organization that accredits veterinary practices throughout the U.S. and Canada for dedication to high standards of veterinary care. Approximately 3,000 AAHA-accredited practices pass regular evaluations based on AAHA�s stringent accreditation standards that cover patient care, client service and medical protocols. For pet care information or referral to an AAHA-accredited practice, visit www.healthypet.com.

About HomeAgain

HomeAgain is a national pet recovery service that goes beyond microchipping. Once enrolled, a pet's microchip will be registered in the HomeAgain National Pet Recovery Database for its lifetime. In addition, the annual HomeAgain membership includes:

  • Live Pet Recovery Specialists always available at 1-888-HomeAgain
  • Lost Pet Alerts with a Lost Pet Poster sent to veterinary clinics, shelters and PetRescuers
  • 24/7 Emergency Medical Telephone Assistance
  • Medical Insurance for Lost Dogs or Cats, up to $3,000 (less a $50 deductible) offered by PetFirst Healthcare
  • Travel expenses of up to $500 for dogs or cats found more than 500 miles from home

HomeAgain memberships are renewable annually for a fee of $14.99.

Interviews are available with HomeAgain pet identification experts, as well as local veterinarians in your area who can discuss the importance of permanent identification for pets and the critical step of enrolling the microchip number with the pet owner's contact information in a national database. This helps ensure that pets can be reunited with their owners after natural disasters such as hurricanes or tornadoes. For more information on HomeAgain, visit homeagain.com or contact Sharon Dilling at 862-245-3390 or sharon.dilling@spcorp.com.

About Intervet/Schering-Plough Animal Health

Intervet/Schering-Plough Animal Health is a leader in research and dedicated to the development, production and marketing of innovative, high-quality animal-health products for all major farm and companion animal species. For more information about Intervet/Schering-Plough Animal Health visit: www.intervet.com and www.intervetusa.com.

Schering-Plough is an innovation-driven, science-centered global health care company. Through its own biopharmaceutical research and collaborations with partners, Schering-Plough creates therapies that help save and improve lives around the world. The company applies its research-and-development platform to human prescription and consumer products as well as to animal health products. Schering-Plough's vision is to "Earn Trust, Every Day" with the doctors, patients, customers and other stakeholders served by its colleagues around the world. The company is based in Kenilworth, New Jersey, USA, and its website is www.schering-plough.com.

# # #

Media Contact
Sharon Dilling
+1 862 245 3390

Investor Contacts
Janet M. Barth
Joe Romanelli
+1 908 298 7436

Intervet Inc.
56 Livingston Avenue
Roseland, New Jersey 07068

JBWEB000343: [an error occurred while processing this directive]